In the course of my usual day I’ll make some phone calls to potential clients that are not familiar with my company. I don’t make cold calls. If I call you it is because I’m reasonably certain you are responsible for software development at your company, and that your company utilizes the stuff that my company is good at. It may be you don’t need any help, which is fine. You can ignore me, or a simple “we don’t need to oursource” will get rid of me. There are plenty of companies that need my help. I don’t need to hit my head against brick walls.
What you don’t get to do is be a dick. Today, I ran into a dick. I got a reply email informing me that it was company policy to never accept a cold call or email, and that they were on the do not call list therefore I was violating the law.
First of all, the do not call list does not apply to businesses. You would think a Director level person in an industry that relies heavily on direct marketing would be at least a little familiar with the rules. And second, this is a company in the magazine publishing industry, with dozens of titles. They have more advertising sales reps in cubes cranking out calls all day than my company has employees total. Without people willing to do sales, Mr. Dick would be unemployed.
I may be in sales, but at least I’m not a dick.