The Attention Economy
By Chris ODonnell From https://odonnellweb.com/pelican/ • Apr 28th, 2018 • Category: Blog Entries.LocalThe entire attention economy is based on the idea that “engagement” (whatever that is) has some monetary value. Likes and favorites are worth something, and thus brands are willing to spend big bucks on Twitter and Facebook ads. Well, some brands. Proctor & Gamble is not convinced.
What if the entire …