One of the biggest hurdles a home seller can face when selling their home is to avoid the emotion trap. Not that those emotions don’t have a place in marketing your home… they do (more on that topic to come.) But a seller needs to move to a mental position of thinking of their home as an asset in a real estate business transaction. Many times helping a seller keep their emotions in check is one of the real estate agent’s biggest roles.
I understand this can be tough for a seller. There are usually many great memories attached to the home. It might have been where babies first came home, there are probably great holiday memories, and so much more. But when a seller focuses on these things, they tend to assign more value to the home than is practical.
The deeper the emotions of the seller, the more potential issues arise. Things like overpricing, disregarding their agents advice, disregarding pertinent information, being unreasonable in responding to offers and negotiations, and more. These things can kill many offers, and ultimately cause a seller to net far less money than they might have otherwise.
Now, what may be a little confusing is that when our team lists a home, we ask the seller to tell us these emotional stories. We want to know them. Why? Because even though we need our seller clients to move to a position of thinking of the home as a business asset, we WANT the buyer making an emotional connection.
See, buyers searching homes for sale in Fredericksburg and the surrounding areas use basic criteria like location, number of bedrooms, etc., to initiate their home searches online. But the thing that draws them physically in to see a home, and especially to purchase a home is an emotional connection. So, we take the home owners stories and incorporate them into our marketing materials, helping potential buyers see similar emotions in their future in this home.
So let us tell your story and help the buyers anticipate the emotions that you will need to kind of hold close to your chest… at least for for the time being.